Throughout the course of current culture, music has evolved and helped shape the current pop culture scene as we know it. Many aspects of current culture can be linked or tied to music, and the impact it has had can easily be identified. From fashion to sports, many different industries have seen music and music artists become more prominent. Artists such as Kanye West, Tyler the Creator, KanKan, and Drake all creating successful brands off of their music (those being Yeezy, Golf/Golf Wang, ##RR, and OVO respectively). Coupled with this, many athletes like to try their hands at music, or at least make connections within the music world once they’ve established themselves enough in order to do it as a hobby or a second profession. Pro athletes such as Antonio Brown, Jaren Jackson Jr. and Damian Lillard have all released music under their own names after achieving athletic stardom. All of this just goes to show how truly important music is to forming our modern-day culture as a whole, and how its influence can be found across all genres of media rather than just being its own self-contained subgenre of current pop culture.